Digital Project Management Strategist - Strategy and Communications Specialist

Company: NextEra Energy Resources
Location: Washington
Posted on: February 1, 2025

Job Description:

Select how often (in days) to receive an alert:Digital Project Management Strategist - Strategy and Communications SpecialistDate: Jan 14, 2025Company: NextEra EnergyRequisition ID: 84988 NextEra Energy Transmission, LLC (NEET) is the leading competitive transmission company in North America. We develop, finance, construct, operate and maintain transmission assets across the continent. We operate through our regional subsidiaries to integrate renewable energy and strengthen the electric grid. Is creating a sustainable future important to you? Join our world-class team today.Position Specific DescriptionThis key position will manage digital campaigns that build community support, counter misinformation, motivate supporters and protect the company's reputation. You will work within a team and partner with multiple cross-functional teams and agency partners to champion our projects and drive our digital story.With this team, you will work in a fast-paced environment and can make a significant impact enterprise-wide. Critical aspects of the role include public affairs strategy, digital marketing and project management. The position requires limited travel, which could be up to 10%.Responsibilities include:

• Contribute to digital public affairs campaign strategy to support developing and constructing new transmission and renewable energy projects across the country.
• Utilize strong project management and communication skills while leveraging agency partners and/or internal teams to develop content and oversee the execution of tactics on multiple channels, including paid media, social media, email and web.
• Contribute to copywriting needs for digital campaigns.
• Execute social media responsibilities, including digital listening, publishing and community management.
• Analyze digital campaigns, monitor their effectiveness, identify regional trends/issues and regularly report results to key business partners.
• Work with a message research team to execute polls and gather audience data. Leverage polling and audience insights to guide digital strategies and tactics to help build community support.
• Build and maintain relationships with internal business development partners while collaborating with media relations, public affairs, community engagement and legal staff to ensure an effective digital campaign.
• Dedication to customer service, ability to be flexible and comfortable with fast-paced and constantly evolving environments to meet assigned project demands; enthusiasm and passion for getting the job done.
• Work occasional nights and weekends as needed.
• Complete additional projects as assigned by supervisor.Desired Skills:
  • Bachelor's degree or equivalent years of experience.
  • 3+ years of relevant experience.
  • At least two years of public affairs or political campaign experience.
  • Firm grasp of digital tools and best practices.
  • Excellent verbal and written communication skills.
  • Strong project management skills and attention to detail.
  • Highly organized and deadline-driven individual.Job OverviewJob Duties & Responsibilities
    • Use social listening tools (Sprinklr) to monitor conversations and engagements and respond to customer inquiries and comments to correct misinformation or answer questions.
    • Create digital content for various platforms and ensure that the content aligns with the project or brand's overall messaging and objectives.
    • Analyze digital metrics to evaluate the effectiveness of campaigns and use data to make informed decisions about future content and engagement strategies while developing frequent (weekly/monthly) reports for leaders.
    • Administer, govern, and support company-wide publishing and listening tool (Sprinklr) and, as necessary, social media platforms.
    • Maintain messaging library working cross-functionally to identify answers to questions originating from listening channels.
    • Provide ongoing project management of assigned projects to achieve goals and objectives.
    • Perform other job-related duties as assigned.Required Qualifications
      • High School Grad / GED.
      • Bachelor's or Equivalent Experience.
      • Experience: 2+ years.Preferred Qualifications
        • Bachelor's Degree.NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.Employee Group: ExemptEmployee Type: Full TimeJob Category: Marketing/CommunicationsOrganization: NextEra Energy Transmission, LLC Relocation Provided: NoNextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.#LI-SW1 Nearest Major Market: Palm BeachNearest Secondary Market: MiamiJob Segment: Sustainability, Energy
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Keywords: NextEra Energy Resources, Richmond , Digital Project Management Strategist - Strategy and Communications Specialist, Executive , Washington, Virginia