Marketing Optimization Manager
Company: VirtualVocations
Location: Virginia Beach
Posted on: February 1, 2025
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Job Description:
A company is looking for a Marketing Optimization Manager to
enhance lead generation and qualification efforts.
Key Responsibilities:
Develop and refine lead scoring, routing, and prioritization
systems for effective lead management
Partner with SDRs to improve lead engagement through clear
workflows and performance analysis
Collaborate with marketing, sales, and operations to align lead
generation with business goals
Qualifications:
Bachelor's degree in marketing, business, or a related field
3 years of experience in lead management, demand generation, or SDR
enablement
Strong understanding of CRM and marketing automation platforms
Analytical mindset with experience in data-driven
decision-making
Proven ability to work cross-functionally and align marketing and
sales teams
Keywords: VirtualVocations, Richmond , Marketing Optimization Manager, Executive , Virginia Beach, Virginia
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