Engagement Manager

Company: Fractal
Location: Washington
Posted on: February 1, 2025

Job Description:

It has come to our notice that Fractal Analytics' name and logo are being misused by certain unscrupulous persons masquerading as Fractal's authorized representatives to approach job seekers to part with sensitive personal information and/or money in exchange of promise of lucrative job offers in Fractal. Please exercise caution and verify that the person approaching you is a genuine representative of Fractal Analytics, or an authorized consultant, before you provide any personal details or other non-public information. If in doubt, please write to hiring@fractal.ai to seek clarification or report any abuse.Time left to apply End Date: March 31, 2025 (30+ days left to apply)Job requisition id SR-28852Engagement ManagerFractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets; an ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence.We are looking for an Engagement Manager (EM) to join our team in the Retail Sector. The ideal candidate possesses a passion for the art and science of marketing; and for improving the analytical insights and technology used by marketing and product leaders to achieve our bold company goals. You will help address the sophisticated challenges of marketing effectiveness, return on investment, experimental design, measurement strategy, consumer behavior, product design, and marketing channel effectiveness.Responsibilities:

• Manage and nourish key client stakeholder relationships and be a true strategic partner to your clients.
• Work collaboratively with client marketing managers, product managers, performance marketing, data science, and researchers to design, influence, execute, measure and improve marketing initiatives and product experience.
• Develop quantitative analyses, ad hoc reports, and models to support marketing decision-making. Analysis areas might include (but not limited to) consumer segmentation, adoption, lifecycle, retention, lifetime value, usage, engagement, and return on investment.
• Translate data insights into recommendations that will drive brand sentiment, user growth and engagement, and enhanced marketing effectiveness.
• Explain sophisticated modeling approaches in simple terms and develop compelling narratives that connect data analysis with business problems.
• Design and implement reporting dashboards that track performance trends, and provide measurable insights to executive leadership.
• Use scientific methods to establish causal relationships between marketing actions and consumer behavior and sentiment.
• Champion technical solutions to make the work of the decision science team more effective and scalable.
• Produce presentations, charts, and executive summaries that clearly communicate findings to internal partners.
• Mine data and analytics at the customer level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies.
• Develop dashboards that provide reliable insights and visualization into country and channel performance relative to critical metrics, projections, and historical performance.
• Implement and analyze A/B or Multivariate Tests to provide measurable insights on test data.
• Present findings to management to drive business and marketing decisions.
• Work closely with the analytics delivery team onshore and offshore to drive overall insights and execution of solutions delivered to our clients.
• Manage short term and long-term delivery of projects with key stakeholders and navigate through the client organization to deliver the program seamlessly.
• Generate ideas with the product team internally to develop new IP or products that can help us scale as a company.
• Excellent project management demonstrated by ability to organize work streams, estimate and deliver on timelines. Anticipate dependencies, delay in delivery and takes appropriate steps to prevent them (including laying out of process and ensuring its compliance).
• High Net promoter score for all project and program deliveries.
• Contribute to development of IP or products for Fractal solutions.
• P&L responsibility for key accounts / clients.
• Ability to drive fast paced growth and sales (via presentations, sales pitch decks etc.).Minimum Qualifications:
• BS/MS in Engineering, Computer Science, Math, Economics, Statistics, or equivalent experience.
• At least 5-7+ years of analytical and database experience, including 4+ years of Retail analytics experience and deep understanding of media data.
• Ability to understand AI and Machine Learning concepts and apply them to solve problems.
• Excellent programming skills in SQL.
• Familiarity with A/B Testing.Mandatory Skills:Machine Learning, Agile Project Management, Project Management, Linear Regression, Data Exploration & Analysis, SQL.Preferred Skills:Knowledge of Retail domain, Knowledge of cloud infrastructure and technical architecture for data engineering, Understanding of design concepts, Marketing Analytics, Presentation, A/B Testing.Pay:The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current range is: $132,000 - $160,000. In addition, for the current performance period, you may be eligible for a discretionary bonus.As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plans in accordance with the plan documents. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment. The Company provides for 11 paid holidays and 12 weeks of Parental Leave. We also follow a "free time" PTO policy, allowing you the flexibility to take time needed for either sick time or vacation.Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!About UsAt Fractal, towards our goal of "powering every human decision in the enterprise", our partnerships and alliances help in creating and delivering a compelling suite of solutions to unlock value.We partner with companies from around the globe, leaders in their respective fields. With Fractal's expertise in artificial intelligence, design, engineering, and digital transformation, combined with the data, technology, and software platforms from our partners, we create cutting-edge solutions to problems in the business world.We understand how critical and timely decision triggers, and information, empower our clients to create, unlock, deliver, and realize value.Together with our partners, our goal is to serve each client in their end-to-end data-to-decision journey.
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Keywords: Fractal, Richmond , Engagement Manager, Executive , Washington, Virginia