Regional Brand Marketing Manager - Washington DC

Company: Wonder Distribution, LLC
Location: Washington
Posted on: January 27, 2025

Job Description:

Regional Brand Marketing Manager - Washington DCAbout UsImagine: 30 unique restaurants to order from, brought to your door in under 30 minutes. That's what our customers experience. At Wonder, we want to make world-class food within reach, no matter where you live. That's why we've created a vertically integrated, new standard of dining that will allow you to enjoy menus from award-winning chefs and iconic restaurants across the country, all in one place. Our elevated brick + mortar locations will offer pick up and dine in options, as well as delivery to your home.As a food-tech startup backed by top-tier venture capitalists and led by a team of experienced entrepreneurs-including some of the most accomplished leaders in the technology, culinary, and logistics industries-we're growing. Join us in pioneering a new category of dining called "Fast-Fine", and revolutionizing the way people eat.About the roleAs the Regional Brand Marketing Manager for Washington, DC you will play a pivotal role in building the brand marketing and local partnerships strategy. You are not only a marketing campaign and partnership expert but also an expert in all things Washington DC. As a key face of the business you will build relationships with local businesses, schools, brands (retail, culinary, sports, etc.) and community organizations to drive brand awareness and acquire new customers.In addition to overseeing the marketing strategy and execution for this region, you will manage a local agency as to scale field marketing tactics. This role will expand to taking on regions outside Washington DC as well. This role is as much of an executor as it is a strategist as we continue our rapid growth.This individual will sit on the Marketing team and report to the Head of Brand Marketing and Local Partnerships within the broader Growth organization; there is a tremendous amount of growth potential for this role as Wonder continues to scale operations.Key responsibilities include:

• Build and execute the marketing strategy for new store openings
• Build and execute the marketing strategy to drive sales and traffic post opening
• Build Washington DC specific omni channel Wonder marketing campaigns in partnership with your internal marketing channel experts
• Translate business strategy into marketing strategy and identify what channels are best to hit the goals of the business. When applicable work with other members of the marketing organization for deployment on other channels.
• Partner with the Data team, as well as work independently, to analyze and interpret campaign response, customer behaviors, segment performance to optimize conversion/retention.
• Work closely with the in-house Creative team to drive creative development and execution.
• Establish and maintain a disciplined A/B testing approach and effective campaign measurement methodology, including design and management of control groups and regular reporting of results and insights.
• Pull performance reports and share out on results to inform learnings and next steps.
• Plan, coordinate and participate in local events and promotional activities to reach new customers, enhance our brand image and generate demand; responsible for pre, during and post event programming and follow ups.
• Own P&L and cost sheets for partnerships, brand activations, and events
• Manage field marketing agency as well as Brand Ambassadors (when needed) providing structure, guidance and support in execution and prospecting activation opportunities.
• Work closely with various teams across Wonder including Operations, Training and Culinary to improve work streams.
• Train restaurant General Managers to execute local marketing tactics within their community
• Maintain ownership over your market sales, brand awareness and new customer acquisition goals. Track and measure the success of your marketing initiatives against those goals through weekly reporting.
• Keep a pulse on market trends and competitor field marketing tactics to provide valuable insights to the broader team.The experience you have:
  • 4-6 years of proven experience in field marketing, brand activation, grand openings or related roles; bonus if within the QSR or fast casual restaurant industry
  • Ability to work independently and manage multiple tasks simultaneously
  • Strong project management, organization, prioritization, and communication skills with attention to detail and the proven ability to build relationships and coordinate multiple projects across various teamsYou Are:
    • A brand marketing, local partnerships, and event coordinating expert
    • Friendly and sociable, excited to engage with others with expert communication tailored to multiple audiences
    • Hardworking and eager to take on challenges while building efficiencies within a growing business
    • Brand focused and Data Driven: ability to utilize data and analytics to inform strategy
    • Must live in the Philadelphia area; willing to travel within the assigned geographical area and provide reliable transportation to and from events
    • Capable of lifting 50 lbs and standing for the duration of a 3-4 hour event
    • Authorized to work in the United StatesThe way you work:
      • You solve problems and make decisions informed by data, insights, and good judgement
      • You gain trust through open dialogue, embracing change, and actively seeking feedback
      • You are equally able to build friendly working relationships with GM's, Kitchen Managers and Restaurant Ops Staff as you are comfortable holding your own in a meeting with a Director.BenefitsWe offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.Base Salary: $122,000- $128,000Location: Washington DC
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